Once hooked on the “Nookie” life, don’t think you can easily turn back. Nookie’s language of style is addictive. It speaks in fashion tongues to the brooding envy of every edgy, cheeky, free-spirited girl that unknowingly holds natural style power.
Nookie started off as a simple idea in 2003. The train of thought? To fill a void for an effortlessly cool, hip and wearable fashion label that just didn’t seem to exist at the time. Now Sydney designer Nikita Sernack’s design career has turned into a colourful success. Famous for her signature bold print aesthetic and flattering fits, Sernack has championed a covetable fashion that reflects the quintessential Australian lifestyle from beach to bar.
Nookie’s trend setting pieces and playful signature dresses made with attention-grabbing graphic prints make a big impression every season. Under the direction and strong design principles of Sernack, Nookie’s sleek silhouettes have carved an ever-growing niche for themselves in the market of on trend garments at accessible price points.
For the sun goddess, there’s Nookie’s sister brand Nookie Beach. It’s one of a handful of brands that sets the agenda for serious fans of Australian swimwear. Injecting new life to traditional beachwear it speaks direct to its wearer, to the cheeky, edgy, bikini loving extraordinaire who relishes original bright colour prints and unique swimwear detail.
A regular scene stealer on the runways of Australian fashion week, Sernack’s fashion label invites accolades of praise from Australian and international influencers alike.
Nookie and Nookie Beach are currently stocked throughout Australia, USA and Japan, and are available internationally online.